Many media buyers are media planners but not hardcore negotiators. Your best buy will come from a media company who can plan, buy, negotiate and track your media on a regular basis. If one of those areas is out of sync, your media buy will not be as effective in generating results. Remember, the number of spots is not important if you are not reaching your audience with programming that is concentrated for your demographic.
Wingtip negotiates the most effective buys for our clients. We track every affidavit and call so we know which programming is the best placement for our client's individual needs. We negotiate bonus spots for our law firms on top of making sure that their spots run or are replaced into the programming when they do not run properly.
There is no benefit to having someone in your office buying media except for the convenience of seeing them daily, which would be nice, but not a necessary factor in negotiating and planning the most effective buys for your firm. Remember, we continually place buys for law firms across the nation and it makes no difference to them where we are located. The primary focus of our clients is the bottom line and return on investment. We deliver in both areas.
Law firm marketing and direct response is very different from consumer marketing or consumer media buying. We know how to organize and buy for law firms and we generate results!
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